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Marketing Intern Lays the Groundwork for CSF Launch

As the Sea Grant marketing intern, Tracy Brinkerhoff worked to develop a soft launch strategy and marketing plan for a community supported fishery, or CSF, in the Williamsburg area. The result of her effort will be an outreach event in October.

Tracy Brinkerhoff. ©Stephanie Chavez/VASG

Tracy Brinkerhoff. ©Stephanie Chavez/VASG

As the Sea Grant marketing intern, Tracy Brinkerhoff worked to develop a soft launch strategy and marketing plan for a community supported fishery, or CSF, in the Williamsburg area. CSF programs offer customers weekly shares of fresh seafood for a membership fee, and are a way to connect local fishermen directly to their community: a model that Brinkerhoff strongly supports.

“The most interesting about working on the development of a community supported fishery is that very few CSFs currently exist,” Brinkerhoff says.  “Community supported agriculture is fairly popular and on the rise, but the same model hasn’t been applied to fisheries very often. I think CSFs are an exciting new frontier.”

Originally from Medford, NJ, Brinkerhoff will graduate from the College of William and Mary in 2014 with a degree in English. She is interested in a business career related to sustainability or renewable energy.

For more information about the community supported fishery (CSF) project, check out these links: