In December, Virginia Sea Grant invited two scholars to participate in the fall 2011 Visiting Scholar Seminar Series to discuss consumer behavior and community supported fisheries. These talks precede Virginia Sea Grant's spring research project, which will investigate whether Virginian's would participate in community supported fishery.
A new partnership between Virginia Sea Grant and the College of William and Mary is exploring whether a community-supported fishery is a feasible means to help reverse this trend by promoting greater consumption of locally harvested fish and shellfish.
With its proximity of the Chesapeake Bay, Williamsburg is an obvious location for a community supported fishery to thrive. To further investigate the potential for a CSF in Williamsburg, an interdisciplinary student and faculty team conducted a feasibility study. This study can be separated into three major sections: market research, organizational design, and supplier research.
As the Sea Grant marketing intern, Tracy Brinkerhoff worked to develop a soft launch strategy and marketing plan for a community supported fishery, or CSF, in the Williamsburg area. The result of her effort will be an outreach event in October.